brush@2x.png
brush@2x.png

BUSINESS MODEL

Platformization
is still going on

Feat. Ventures co-creates and invests in digital companies with a platform-based business model that have the potential to enhance ordinary analog processes.

Through the years we specialized in understanding and satisfying the collateral needs of customers and companies, while they are focused on their most relevant one, this is what we call a platform-based model.

The rapid success of AirBnB, Amazon, Uber, eBay and countless others, prove that platforms are indisputably the leading form of organizing modern digital markets, whose value is expected to

grow from 7.000bn$ in 2018 to 60.000bn$ by 2025 *.
Despite the platform model having already spread in multiple areas, it is rapidly finding its way into a broader range of sectors.

* Source “Unlocking the value of platform economy”, KPMG

Context

In an economic context such as today’s, increasingly interconnected and complex, companies are operating in a geographically wide scenario, experiencing diversified relationships with ever more informed and demanding customers.

Opportunity

Through digital platforms it is possible to virtually meet and interact with consumers, and share customer knowledge with business partners, increasing the opportunities to hire them, meet their needs and retain them.
When the customer agrees to share their data, it will be possible to use them to create an offer more suitable for their needs, not only current ones but especially future ones.

In a nutshell, this is what happens when we buy a plane ticket and are offered a rental car, a hotel or an event at our destination.